Our Story - Us and Smooja

Hey and welcome to Smooja!

We are Al and Rachel, the owners who came up with this concept of designing art made with algorithms for our shop.

We love art, tech and new ideas and we thought.... why not put them all together? See what comes out of it...and we hope you agree that something quite unique and special has been created.

Algorithms allow us to create unique pieces of work, that only we own. As it's randomly generated on a computer....no two algorithms will create the same stuff, EVER. So if it's in our shop, you can have piece of mind that it's the genuine Smooja original. We hand pick each of the images created, to have the very best and most exciting pieces available for you. For further information on how we create this art, check out our blog article 'What is a seed?' https://smooja.com/blogs/news/what-is-a-seed.

Take a wander around our collections, see which you love the most. You can keep with one collection in your room, or mix things up a little and coordinate from different collections. It's great fun and will seriously brighten up any space. All the materials are locally sourced and we believe that is important. It helps local businesses to thrive and it cuts down on carbon emissions.

We have lots of exciting plans to expand Smooja, to include canvasses and limited editions to home accessories and many more fabulous products to adorn your sanctuary with. So sign up for our newsletter, follow our social media pages and keep ahead of the game!

Look forward to seeing you in our shop soon!

Al & Rachel